The Kmart Wishing Tree Appeal is New Zealand’s largest Christmas gift appeal. Thanks to the incredible generosity of New Zealander’s, the Appeal has collected more than 228,000 gifts for people in need over the past 16 years.

Last year, the Appeal raised more than 26,000 gifts. In 2011, The Appeal aims to collect more than 35,000 gifts nationally, for distribution via our charity partner, The Salvation Army.

The concept for the Kmart Wishing Tree Appeal first came about in 1987 when a team member suggested Kmart use its network of stores as gift collection points, assisting charity groups at Christmas time.

The 2011 Kmart Wishing Tree Appeal will run from 16 November until Christmas Eve. Now a Christmas tradition, the Kmart Wishing Tree Appeal is heavily relied upon by The Salvation Army to provide support to families in need at Christmas time.