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That Giving Feeling!

Posted on 11/7/2016 by SuperUser Account in Background That Giving Feeling! Appeal Kmart Wishing Tree Appeal

The Kmart Wishing Tree Appeal is helping to show others that they are not alone by collecting gifts for those who would otherwise go without this Christmas.

The Kmart Wishing Tree Appeal is the largest and longest running Christmas Appeal, celebrating its 23rd year.

The idea for the Appeal came from an Adelaide (Australia) team member who suggested Kmart use its wide network of stores as gift collection points to assist charity groups at Christmas time. From there the Appeal grew and grew to eventually become what it is today.

Anyone can participate in the Appeal by:

  1. Giving a gift in store
  2. Making a monetary contribution in store
  3. Donating online at

The Appeal commences on Monday 14 November and ends on Christmas Eve. All gifts given to the Appeal are distributed to our charity partner, The Salvation Army.

For further information and to view our Wishing Tree media centre, visit or alternatively you can visit any Kmart store Nationally!

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